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Kuala Lumpur: The Asian Football Confederation (AFC) is proud to confirm Aveeno® as the Official Regional Partner in Australia for the AFC Women’s Asian Cup Australia 2026™, reinforcing the AFC’s commitment to empowering women, promoting health and well-being, and celebrating excellence in Asian women’s football.

A trusted skincare brand supporting athletes and fans, Aveeno®’s partnership will serve to inspire millions, highlighting the importance of health, confidence, and empowerment at the AFC Women’s Asian Cup Australia 2026™.

The prestigous tournament, scheduled to take place from March 1 to 21, 2026, promises to be a landmark event that brings together the best female football talents from across Asia in a celebration of skill, passion, and diversity.

AFC General Secretary Datuk Seri Windsor John said: “The AFC is delighted to welcome Aveeno® as an Official Regional Partner of the AFC Women's Asian Cup Australia 2026™. This collaboration aligns with our shared aspirations to provide our world-class women footballers with the best platform to showcase their talent and strengthen our engagement with our passionate fans across the Continent and beyond.

“We look forward to working in close partnership with Aveeno® and we thank them for underlining their belief in the promising future of women’s football in Asia,” added the AFC General Secretary.

“We’re proud to partner with the AFC for the AFC Women’s Asian Cup Australia 2026™, celebrating the strength and resilience of women and girls both on and off the field. This partnership gives Aveeno® the opportunity to connect with a growing community where strength, teamwork and empowerment shine. Just as these athletes inspire millions with their determination, Aveeno® is committed to helping everyone feel stronger and more confident in their own skin,” said Hanna Fold, Business Unit Director, Personal Care at Kenvue, the business behind Aveeno®.

Commenting on the partnership, AFG CEO Patrick Murphy said, “We are delighted to welcome Aveeno® as our Official Regional Partner for this historic edition of the AFC Women’s Asian Cup. Their commitment to promoting wellness and self-care perfectly complements our vision of empowering women through sport.”

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